You are not lost. You are finding your way.

Anne Taylor Hartzell helps leaders, teams, and individuals move through change and build what’s next.

After 30 years advising leaders, building brands, a business, and 18 summers of adventures with my family, it took a dorm room door closing to show me what it really takes to choose adventure when everything is changing.

Trusted by Top Leaders and Teams

Microsoft

SAP

Expedia

Disney

Getty Images

Starwood Resorts & Hotels

Alaska Airlines

Madrona Venture Labs

Microsoft SAP Expedia Disney Getty Images Starwood Resorts & Hotels Alaska Airlines Madrona Venture Labs

  • "Anne has an incredible knack for capturing my voice and ensuring my messages resonate authentically and consistently, both internally with my team, and externally with my professional network. Her skills have not only streamlined my communications, but also strengthened my connection with my team and helped me consistently show up authentically on LinkedIn. She fits seamlessly into our team, feeling more like a trusted employee than an external partner and I highly recommend her for any executive looking to elevate their presence and effectiveness."

    Ada Agrait, Global Chief Marketing Officer, SAP

  • “Anne brings a rare combination of strategic clarity, executive presence, and genuine emotional intelligence to her work, while remaining incredibly disarming and approachable in the way she connects with people. She creates environments where teams can have more honest conversations, align quickly, and move forward with greater confidence and purpose.”

    Kevin Woo, Investor & Advisor Firebrand Analytics 


  • "Anne is a strategic thinker who invests deeply in the clients she works with and excels at thinking out of the box and adapting in a fast-changing startup environment. Equally skilled at execution, which is a rare find, I had a chance to work directly with Anne in launching my last startup Spruce Up (in partnership with Madrona Venture Labs) all the way through to our pivot to StyleGenome that led to acquisition by Wayfair. Her authentic approach to engaging traditional media and influencers was instrumental for driving our brand value with customers and strategic partners alike."

    Mia Lewin, Founder & Managing Partner The FounderVC

  • "I had the pleasure of working with Anne when I was a line producer at the local FOX affiliate in Seattle. She came on my show on a regular rotation, sharing amazing tips, tricks and deals for travel. I never had to come up with ideas for her, she knew exactly the best segment ideas for each appearance and made my job easy. She is a consummate professional and so good at what she does. She's also a real person, not one of those fake personalities that is so easy to spot. I've loved watching her career take off."

    Ashley Van Sant, CNN Cross Platform Producer

  • "Anne’s marketing knowledge and understanding of our business needs were essential key elements. Anne was a pleasure to work with and always brought a positive attitude and new outlook and ideas to the table."

    Chef Bobby Moore, Bis on Main + Bobby Moore Restaurants

  • Working with Anne on her Seattle book event at SLU BRU was such a joy. The energy in the room was incredible, and it was inspiring to see so many meaningful connections formed. She created a welcoming, uplifting atmosphere that perfectly captured the magic that happens when women come together to support one another.

    Erin Osborne, Founder and President, ON PR

  • We’ve worked with Anne for years, and she is a true professional and valued partner. It was so fun to host her book launch event for this next chapter of her work. The event sold out and exceeded capacity, and it was incredible to see the turnout of women. We even had to create additional space to seat everyone. Fantastic energy all around.”

    Erin Laccinole, CMP Director of Catering & Conference Services Willows Lodge & Barking Frog Catering

  • “Hosting Anne’s book tour event at SLU BRU was such a wonderful experience. The energy in the room was warm, inspiring, and genuinely engaging, and Anne created an atmosphere that encouraged connection and thoughtful conversation. She was also an absolute pleasure to work with throughout the process — collaborative, kind, professional, and incredibly passionate about her message. We were so grateful to be part of such a meaningful event.”

    Lindsay Miller, Marketing Manager, Gourmondo Catering + SLU Bru

Step boldly into what’s next with The Choose Adventure Mindset™

If you are in your own season of change, I see you. Inside All Who Wander, you’ll find real stories of leaders, entrepreneurs, and change makers who’ve navigated uncertainty, reframed fear, and chosen adventure in their work and life changes.

I don’t just tell you stories, I give you the tools to take action. In my research, I developed the Choose Adventure Mindset™ an approachable and fun five- step framework to help you navigate your own season of change. Each chapter is designed to show you how these steps show up in action and how to apply to your own work or life changes including how to:

  • Listen to that quiet nudge calling you forward

  • Lead with your core values

  • Reframe fear as curiosity

  • Build trust and momentum

  • Grow your adventure crew

It all started with a podcast.

I started having conversations with leaders, entrepreneurs, creatives and women navigating their own seasons of change, building, pivoting, letting go, starting again.


And somewhere in those conversations, a pattern began to emerge.

Sound familiar?

“We’re growing fast, but our communication isn’t keeping up.”

“I know I need to show up more authentically for my team and as a thought leader, but I don’t have a clear strategy or the time to do it.”

“My people are burned out. We need inspiration, energy and alignment.”

“I’m in transition and need a clear path forward.”

“I know I want to pivot, but I’m stuck between ideas and afraid to take the wrong next step.”

“I need a community and a room that gets the season I’m in.”