KEYNOTE SPEAKER | COMMUNICATION EXPERT | AUTHOR & PODCAST HOST

Choose Adventure.

Two words. One mindset. A bolder way forward.

The biggest opportunities for growth often start with a choice.

You can choose to get curious, see what’s possible, and take the next brave step.

Choosing adventure is a simple mindset shift that helps you see possibility in change, bring people with you, and move your business forward.

I help leaders and teams put that mindset to work: communicating with influence, building trust with employees, customers, and partners, and grow your reach.

I’m Anne Taylor Hartzell. For 20+ years, I’ve helped CEOs, startup founders, hospitality brands, and leaders at technology companies like Microsoft and SAP navigate high-stakes moments.

WORK WITH ME
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HIRE ANNE TO SPEAK

  • "Anne led an offsite for our marketing team to plan together, build forward, and have some fun. It was one of my favorite offsites ever - and I've had some great ones in my career. In our “Choose Adventure” workshop, we focused on creating space for dreaming big, building our trusted crew, connecting our personal values to team alignment, and reframing fear as curiosity. Our team left the day inspired, energized, and more tightly connected. The workshop was a real highlight and the team appreciated our investment in them as teammates and as humans. Anne is a world class communication expert and a delight to partner with. She helped craft a workshop that was tuned to the needs of our team, adapted on the fly as needed, and created a warm, welcoming, and supportive environment that helped our team leap forward. I highly recommend Anne for your team offsite or speaking opportunities. She's amazing!"

    Lisa Gurry, Chief Business Officer, GeneDx

  • "Anne has an incredible knack for capturing my voice and ensuring my messages resonate authentically and consistently, both internally with my team, and externally with my professional network. Her skills have not only streamlined my communications, but also strengthened my connection with my team and helped me consistently show up authentically on LinkedIn. She fits seamlessly into our team, feeling more like a trusted employee than an external partner and I highly recommend her for any executive looking to elevate their presence and effectiveness."

    Ada Agrait, Global Chief Marketing Officer, SAP

  • "Anne is a strategic thinker who invests deeply in the clients she works with and excels at thinking out of the box and adapting in a fast-changing startup environment. Equally skilled at execution, which is a rare find, I had a chance to work directly with Anne in launching my last startup Spruce Up (in partnership with Madrona Venture Labs) all the way through to our pivot to StyleGenome that led to acquisition by Wayfair. Her authentic approach to engaging traditional media and influencers was instrumental for driving our brand value with customers and strategic partners alike."

    Mia Lewin, Founder & Managing Partner The FounderVC

  • We’ve worked with Anne for years, and she is a true professional and valued partner. It was so fun to host her book launch event for this next chapter of her work. The event sold out and exceeded capacity, and it was incredible to see the turnout of women. We even had to create additional space to seat everyone. Fantastic energy all around.”

    Erin Laccinole, CMP Director of Catering & Conference Services Willows Lodge & Barking Frog Catering

  • Working with Anne on her Seattle book event at SLU BRU was such a joy. The energy in the room was incredible, and it was inspiring to see so many meaningful connections formed. She created a welcoming, uplifting atmosphere that perfectly captured the magic that happens when women come together to support one another.

    Erin Osborne, Founder and President, ON PR

  • “Anne brings a rare combination of strategic clarity, executive presence, and genuine emotional intelligence to her work, while remaining incredibly disarming and approachable in the way she connects with people. She creates environments where teams can have more honest conversations, align quickly, and move forward with greater confidence and purpose.”

    Kevin Woo, Investor & Advisor Firebrand Analytics 


  • "I had the pleasure of working with Anne when I was a line producer at the local FOX affiliate in Seattle. She came on my show on a regular rotation, sharing amazing tips, tricks and deals for travel. I never had to come up with ideas for her, she knew exactly the best segment ideas for each appearance and made my job easy. She is a consummate professional and so good at what she does. She's also a real person, not one of those fake personalities that is so easy to spot. I've loved watching her career take off."

    Ashley Van Sant, CNN Cross Platform Producer

  • "Anne’s marketing knowledge and understanding of our business needs were essential key elements. Anne was a pleasure to work with and always brought a positive attitude and new outlook and ideas to the table."

    Chef Bobby Moore, Bis on Main + Bobby Moore Restaurants

  • “Hosting Anne’s book tour event at SLU BRU was such a wonderful experience. The energy in the room was warm, inspiring, and genuinely engaging, and Anne created an atmosphere that encouraged connection and thoughtful conversation. She was also an absolute pleasure to work with throughout the process — collaborative, kind, professional, and incredibly passionate about her message. We were so grateful to be part of such a meaningful event.”

    Lindsay Miller, Marketing Manager, Gourmondo Catering + SLU Bru

Your next brave step starts with a choice

Choosing adventure is a simple mindset shift that helps you build a stronger culture, get people moving together, and deliver on your business goals.

I call it the Choose Adventure Mindset™, a five-step framework for navigating change.

I built this five-step framework from dozens of in-depth conversations with leaders, founders, and professionals navigating big transitions, along with what I learned navigating my own. It gives you and your team a practical way to work through change, take the next brave step, and keep moving toward what you’re building.

Choosing adventure is the foundation of my communications approach, keynotes and workshops. Here’s how it works:

  • Create Space for the Quiet Nudge: Spot the friction and remove roadblocks.

  • Clarify Your Core Values: Make faster, aligned decisions

  • Reframe Fear as Curiosity: Take brave next steps

  • Trust and Build Momentum: Earn trust and drive business outcomes

  • Build Your Adventure Crew: Strengthen team relationships

Cover of the book 'All Who Wander' by Anne Taylor Hartzell featuring an illustration of a woman climbing, a person kayaking, and a person rock climbing surrounded by trees, water, and mountains with a sunset background.
LET'S TALK

Trusted by Top Leaders and Teams

Microsoft

SAP

Expedia

Disney

Getty Images

Starwood Resorts & Hotels

Alaska Airlines

Madrona Venture Labs

Microsoft SAP Expedia Disney Getty Images Starwood Resorts & Hotels Alaska Airlines Madrona Venture Labs

How we can work together

Keynotes, Panel Discussions & Workshops
Customized to your goals, with an adventure mindset that is fun and brings people along.
Explore Speaking

Communication & Storytelling
Shape the story behind what you’re building and tell it with confidence on stage, in the media, and on LinkedIn.
Work With Anne

Brand & Creator Partnerships
Reach new audiences through the creators and brands your customers already trust.
Let’s Talk

Events & Experiences
Team offsites, leadership retreats, community gatherings, and brand activations people remember.
Let’s Talk

LET'S TALK
A woman with blonde hair smiling, wearing a maroon leather jacket and a white shirt with floral embroidery, standing in front of a wall with green vines and the words 'All Voted' in large white and orange letters. The text suggests it's related to voting or election.

It all started with a podcast.

After dropping my first daughter off at college I had an aha moment - the life and business I built around my family life was shifting and I felt lost. So I bought a microphone, taught myself to host and produce a podcast, and reached out to people I admired who had navigated big changes of their own. I asked them how they did it: how they built, pivoted, let go, and started again.

Across dozens of in-depth interviews, I looked for what the people who took a leap had in common.

This research became the Choose Adventure Mindset™, a five-step framework for navigating change.

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Ready to choose adventure and build what’s next together?

Tell me about your event, your team, or what you’re building.

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