Helping leaders choose adventure over fear in the age of AI.

I’m not watching the future of work from the sidelines. I’m in it with you.


For 23 years, I’ve grown my business through wave after wave of change in marketing and media, from traditional media relations to blogging, social media, the rise of influencers, podcasting, and now AI. Each shift forced me to rethink how to earn trust and build influence. Now I help leaders do the same, and I’m building what’s next right alongside you.

A woman with blonde hair, wearing a white top and bracelets, smiling and sitting at a counter with lush green plants around her, lit by warm hanging lamps.
BUILD WHAT'S NEXT WITH ME

  • "Anne led an offsite for our marketing team to plan together, build forward, and have some fun. It was one of my favorite offsites ever - and I've had some great ones in my career. In our “Choose Adventure” workshop, we focused on creating space for dreaming big, building our trusted crew, connecting our personal values to team alignment, and reframing fear as curiosity. Our team left the day inspired, energized, and more tightly connected. The workshop was a real highlight and the team appreciated our investment in them as teammates and as humans. Anne is a world class communication expert and a delight to partner with. She helped craft a workshop that was tuned to the needs of our team, adapted on the fly as needed, and created a warm, welcoming, and supportive environment that helped our team leap forward. I highly recommend Anne for your team offsite or speaking opportunities. She's amazing!"

    Lisa Gurry, Chief Business Officer, GeneDx

  • "Anne has an incredible knack for capturing my voice and ensuring my messages resonate authentically and consistently, both internally with my team, and externally with my professional network. Her skills have not only streamlined my communications, but also strengthened my connection with my team and helped me consistently show up authentically on LinkedIn. She fits seamlessly into our team, feeling more like a trusted employee than an external partner and I highly recommend her for any executive looking to elevate their presence and effectiveness."

    Ada Agrait, Global Chief Marketing Officer, SAP

  • "Anne is a strategic thinker who invests deeply in the clients she works with and excels at thinking out of the box and adapting in a fast-changing startup environment. Equally skilled at execution, which is a rare find, I had a chance to work directly with Anne in launching my last startup Spruce Up (in partnership with Madrona Venture Labs) all the way through to our pivot to StyleGenome that led to acquisition by Wayfair. Her authentic approach to engaging traditional media and influencers was instrumental for driving our brand value with customers and strategic partners alike."

    Mia Lewin, Founder & Managing Partner The FounderVC

  • We’ve worked with Anne for years, and she is a true professional and valued partner. It was so fun to host her book launch event for this next chapter of her work. The event sold out and exceeded capacity, and it was incredible to see the turnout of women. We even had to create additional space to seat everyone. Fantastic energy all around.”

    Erin Laccinole, CMP Director of Catering & Conference Services Willows Lodge & Barking Frog Catering

  • Working with Anne on her Seattle book event at SLU BRU was such a joy. The energy in the room was incredible, and it was inspiring to see so many meaningful connections formed. She created a welcoming, uplifting atmosphere that perfectly captured the magic that happens when women come together to support one another.

    Erin Osborne, Founder and President, ON PR

  • “Anne brings a rare combination of strategic clarity, executive presence, and genuine emotional intelligence to her work, while remaining incredibly disarming and approachable in the way she connects with people. She creates environments where teams can have more honest conversations, align quickly, and move forward with greater confidence and purpose.”

    Kevin Woo, Investor & Advisor Firebrand Analytics 


  • "I had the pleasure of working with Anne when I was a line producer at the local FOX affiliate in Seattle. She came on my show on a regular rotation, sharing amazing tips, tricks and deals for travel. I never had to come up with ideas for her, she knew exactly the best segment ideas for each appearance and made my job easy. She is a consummate professional and so good at what she does. She's also a real person, not one of those fake personalities that is so easy to spot. I've loved watching her career take off."

    Ashley Van Sant, CNN Cross Platform Producer

  • "Anne’s marketing knowledge and understanding of our business needs were essential key elements. Anne was a pleasure to work with and always brought a positive attitude and new outlook and ideas to the table."

    Chef Bobby Moore, Bis on Main + Bobby Moore Restaurants

  • “Hosting Anne’s book tour event at SLU BRU was such a wonderful experience. The energy in the room was warm, inspiring, and genuinely engaging, and Anne created an atmosphere that encouraged connection and thoughtful conversation. She was also an absolute pleasure to work with throughout the process — collaborative, kind, professional, and incredibly passionate about her message. We were so grateful to be part of such a meaningful event.”

    Lindsay Miller, Marketing Manager, Gourmondo Catering + SLU Bru

Trusted by Top Leaders and Teams

Microsoft

SAP

Expedia

Disney

Getty Images

Starwood Resorts & Hotels

Alaska Airlines

Madrona Venture Labs

Microsoft SAP Expedia Disney Getty Images Starwood Resorts & Hotels Alaska Airlines Madrona Venture Labs

The Choose Adventure Mindset™: A Framework for Leading Through Change

Built from dozens of in-depth interviews with leaders, founders, and professionals navigating major transitions, the Choose Adventure Mindset™ is a practical five-step framework that helps leaders move through uncertainty with clarity and confidence. It’s the foundation of my keynotes, workshops, and my book, All Who Wander.

  • Create Space for the Quiet Nudge: Spot the friction and remove roadblocks.

  • Clarify Your Core Values: Make faster, aligned decisions

  • Reframe Fear as Curiosity: Turn resistance into energy for what’s next.

  • Trust and Build Momentum: Earn trust and drive business outcomes

  • Build Your Adventure Crew: Strengthen team relationships

Cover of the book 'All Who Wander' by Anne Taylor Hartzell featuring an illustration of a woman climbing, a person kayaking, and a person rock climbing surrounded by trees, water, and mountains with a sunset background.
Bring This Framework to Your Team
A woman with blonde hair smiling, wearing a maroon leather jacket and a white shirt with floral embroidery, standing in front of a wall with green vines and the words 'All Voted' in large white and orange letters. The text suggests it's related to voting or election.

It all started with a podcast.

When my business and my life were both shifting, I felt like I was wandering without a plan. So I bought a microphone, taught myself to host and produce a podcast, and reached out to people I admired who had navigated big changes of their own. I asked them how they did it: how they built, pivoted, let go, and started again.

Somewhere in those conversations, I kept hearing the same pattern. That pattern became the Choose Adventure Mindset™.

I’m still recording, still asking questions, and still figuring out my own next steps as I go. Grab your earbuds and listen to these conversations.

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APPLE PODCASTS